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Once Again, Toyota is Tops in Automotive Innovation

Toyota is the top automotive innovator in the United States, for the third straight year. According to the recently-released "Top 300 Organizations Granted U.S. Patents in 2016" report from the Intellectual Property Owners Association (IPO), Toyota was granted 1,540 United States patents in 2016 -- more than any other auto maker. In fact, Toyota was the only car maker to earn a spot among the top 20 patent awardees -- joining famed innovators like Microsoft, Apple, Google and IBM.

 

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The 2018 Toyota C-HR: Love It or Hate It?


Chief Designer Ian Cartabiano was not afraid to be polarizing when designing the all-new 2018 Toyota C-HR, the newest nameplate in the Toyota lineup.

People don't want bland, conservative-looking cars anymore, he says. "People are now expecting more of a strong personal statement with their automobiles." This gives designers the freedom to be creative and daring—to take risks.

"I don't need everybody to like it," says Carabiano. "I want people to love it passionately."

The 2018 C-HR has sharp lines, jutting taillights, muscularly carved wheel flares, and a sloping roof, all designed to give it a sports-coupe…

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The List of Essential Road Trip Safety Tips

Taking the time to prepare for trouble on your next road trip is not only smart, it could save you a ton of money in towing or auto repairs. Our service center has come up with a list of safety tips every driver should remember.

These safety tips for your road trip include:

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A Little Care Goes Far

If you can't remember the last time that you got your car washed, then it's time to get one. You shouldn't be able to write on your car because by them, dirt has already had the chance to damage your paint. Dirt is abrasive and will damage the paint on your vehicle.
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Cars.com Names the Toyota Prius the Eco-Friendly Car of the Year

Whoever said hybrids weren't practical or worth the money has clearly never experienced the 2017 Toyota Prius. Almost two decades after bringing hybrid technology to the mainstream auto industry, the Prius continues to earn attention, being named the 2017 Eco-Friendly Car of the Year by Cars.com.

And the Prius certainly deserves that attention.

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Stay Safe with These Simple Driving Tips

We live in a technologically advanced world. It's tempting to use technology at all times, even when driving. It's important to resist this temptation to drive safely. If you're going to get behind the wheel, consider focusing on a few simple tips that will help you stay away from technology that can distract you from the road.

Put Your Phone Away

Unless you have hands free, sightless navigation, you do not need to utilize your phone. If you must use it and your vehicle has Bluetooth connectivity, then use voice commands. Otherwise, put your phone away to…

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How Toyota Supported Black History Month

As part of Black History Month, Toyota teamed up with the National Trust for Historic Preservation (NTHP) to help raise awareness about America’s not so hidden historical African-American gems.

The road show to three states included Madam C.J. Walker’s mansion, Villa Lewaro, Mother Bethel A.M.E. Church, Harlem, and concluded with a trip to...

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Toyota Camry Takes Home Top Prize in J.D. Power Vehicle Dependability Study

Toyota Motor North America (TMNA) came in third overall and placed highest among non-premium brands in the 2017 J.D. Power U.S. Vehicle Dependability Study (VDS). It also took home seven out of 18 segment awards.

However, the Toyota Camry beat out the competition and stole the show. Dubbed the Most Dependable Vehicle Overall, it reported the lowest average number of problems per 100 vehicles (PP100) looked at by the study.

Other Toyotas praised by the survey included...

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For those driving in severe conditions, routine maintenance is not optional.

If you frequently drive in urban environments, very hot or cold weather, mountainous or high-altitude locations or under other strenuous conditions that put abnormal strain on your car and its systems, then you are engaging in what automotive manufacturer's refer to a severe driving. People who drive in severe conditions often underappreciate how fast such taxing routines can add up to a car that ages at a much accelerated rate.

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Does motor oil viscosity change with temperature?

Have you ever thought about H2O - it can be a solid, liquid or vapor? What is the difference between ice, water and steam? And what does this have to do with oil viscosity?

When you are ready to purchase a motor oil, you can't just grab any bottle. You should get one with a viscosity matching your needs. First of all, simply look under your hood. Your vehicle manufacturer might have listed the oil viscosity on your oil cap. The other place to check is in your "Owner's Manual."

The thing about oil viscosity is that "substances act…

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